About Growth CMO

 Monica Sullivan, Principal, is a marketing executive who helps SaaS and technology companies accelerate predictable revenue growth through AI-driven strategy, demand generation, and product-led storytelling. As a Chief Marketing Officer and growth advisor, she specializes in aligning marketing with sales, product, and customer success to drive measurable outcomes.

Across her career leading marketing at Rightworks, Linnworks, DemandScience, Gannett and Constant Contact, Monica has built and up-skilled high-performing marketing organizations. She’s led transformation across products and multi-national regions, introducing data-driven segmentation, full-funnel attribution, and customer lifecycle programs that consistently deliver stronger pipeline and higher LTV:CAC ratios.

Her leadership style blends analytical rigor, open and collaborative engagement, and creative energy — the combination that turns insight into execution. Monica is known for developing cohesive brand stories in crowded markets, modernizing tech stacks to enable efficiency and scale, and mentoring marketing teams to think like revenue strategists.

At GrowthCMO.ai, Monica shares frameworks and lessons from two decades of driving sustainable growth in PE-backed and mid-market SaaS companies. Her mission is to help CEOs and investors see marketing not as a cost center, but as the engine that powers enterprise value.